CPW Chocapic

data-src="https://tonicdna.com/wp-content/uploads/2024/03/Choco_5.png"

“And Paf! That makes Chocapic!” This catchphrase is quite familiar to families in France, as is the mascot of Chocapic cereal, Pico. For this project, the client and agency McCann Paris decided to bring Pico into 3D animation for the very first time. Our task was to take the audience on an adventure to discover the natural ingredients that make Chocapic taste so great from a new miniature perspective with Pico as our guide. We are quite proud of the result and look forward to more 3D adventures with Pico!

Client

Cereal Partners Worldwide - Nestlé
Agency

McCann Paris
Director

Fabien Fulchiron
CG Supervisor

Fabien Fulchiron
Lead Generalist

Kim Fredette
Executive Producer

Stefanie Bitton
Head of Production

Lionel Courtiaud
Producer

Nadim Chartouni
Coordinator

Fanny Desseaux
Creative Strategist

Jay Mark Caplan
Storyboards

Alain Seguin, Ana Eskildsen, David Goldstyn
Concept Art

Phoebe Mao
Character Design

Alain Seguin, Michael Renaud, David Goldstyn
Environment Design

Alain Seguin
Environment Lead

Fabien Fulchiron
Character Lead

Alain Seguin and Fabien Fulchiron
Character Modeling

Crafthive Creative
Layout and Posing

Cindy Foucault
Lighting

Lisandre Thériault-Brunet, Fabien Fulchiron
Character Textures

Fabien Fulchiron
Character Grooming

Kobi Kobaissi
Fur Grooming

Juan Paulo
Character Grooming Simulation

Kobi Kobaissi
3D Environments and Textures

Lisandre Thériault-Brunet, Fabien Fulchiron, Ariane Ouimet
3D Props and Textures

Lisandre Thériault-Brunet, Fabien Fulchiron, Ariane Ouimet, Kim Fredette, Maxime Pelletier
Animation Director

Alain Seguin
Animation Supervisor

Wiley Townsend
Character Rigging

Crafthive Creative
3D Animation

Cindy Foucault, Wiley Townsend, Magelan Fournier-Cozic, Laurent Pilon, Ariane Ouimet
3D Simulation

Crafthive Creative et Fabien Fulchiron
Matte Painting

Michael Renaud
Compositing Lead

Marta Grasso
Editing

Marta Grasso

CPW Chocapic

Let’s make animation magic together!