IGA Holiday 2024 | Paulo's Wish

We are happy to share that, for a third year, we have collaborated with Sid Lee on IGA’s 2024 holiday campaign, “Paulo’s Wish”. It is truly with renewed pleasure that our team signs off on this beautiful and poignant project! This year's spot captures the heartfelt love language of cooking with and for loved ones during the holiday season, transcending past family conflicts. Produced in 3D animation, the ad masterfully uses colour and lighting to bring the story to life, capturing and conveying a deep spectrum of emotions. Congratulations to Sid Lee’s Quentin Fachon on his directorial debut with co-director with Fabien Fulchiron!

  • Directors

    Quentin Fachon, Fabien Fulchiron

  • Executive Producer

    Stefanie Bitton

  • Art Director

    Marta Grasso

  • Senior Producer

    Frédérique Parenteau

  • Junior Producer

    Sofie Lamontagne

  • Coordinator

    Fanny Desseaux

  • Storyboards

    David Goldstyn, Valerie Sansoucy

  • Illustrations & Designs

    David Goldstyn, Michael Renaud, Pierre Vanderweed

  • Editing

    Marc-André Bourgoin & Marta Grasso

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© Tonc DNA, 2024
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