Optipro Machine

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  • Nestle Chocapic

    Client

  • BBDO Mexico

    Agency

  • Kun Chang

    Director

  • Bernard Lajoie

    Executive Producer

We were approached by BBDO Mexico to communicate, through a series of interconnected events, the benefits of Nestle’s Optipro baby formula.

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We were approached by BBDO Mexico to communicate, through a series of interconnected events, the benefits of Nestle’s Optipro baby formula.

  • Nestle Chocapic

    Client

  • BBDO Mexico

    Agency

  • Kun Chang

    Director

  • Bernard Lajoie

    Executive Producer

We built a custom-made “Rube Goldberg” machine based on 2D designs and 3D previsualization.

All props were hand-made and fabricated by stop-motion artists and art directors.

Sketch

Sketch

2D Conception

2D Conception

3D Render

MAKING OF VIDEO

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