Newt the Gnu
Play
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Leo Burnett Toronto
Agency
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Circle Productions
Production Company
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Tim Hamilton
Director
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Mat Barkley
Director of Photography
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Karen Tameanko
Executive Producer
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Amanda Field
Producer
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Stefanie Bitton
Animation Executive Producer
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Nadim Shartouni
Animation Producer
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Todd Shaffer
Animation Director
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Laughing Dragon
Animation
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Fort York VFX
Finishing
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Studio Feather
Colour
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Vapor Music
Audio
Before Tony the Tiger, there was Newt the Gnu. This video for Leo Burnett Toronto, for which we handled the 2D animation, celebrates their longstanding history with Kellog’s with a story about an abandoned mascot who was almost the face of Frosted Flakes...
We pulled the aesthetic for Newt the Gnu from vintage Kellogg’s cereal mascot references like Tony the Tiger or Snap, Crackle and Pop. The animation was done in traditional limited animation technique inspired by TV advertisements of the era, using Harmony software to create a 2D cutout style.
We love the tongue in cheek retro vibe and Newt’s down-on-his-luck charm. Check it out!
Play
Before Tony the Tiger, there was Newt the Gnu. This video for Leo Burnett Toronto, for which we handled the 2D animation, celebrates their longstanding history with Kellog’s with a story about an abandoned mascot who was almost the face of Frosted Flakes...
We pulled the aesthetic for Newt the Gnu from vintage Kellogg’s cereal mascot references like Tony the Tiger or Snap, Crackle and Pop. The animation was done in traditional limited animation technique inspired by TV advertisements of the era, using Harmony software to create a 2D cutout style.
We love the tongue in cheek retro vibe and Newt’s down-on-his-luck charm. Check it out!
-
Leo Burnett Toronto
Agency
-
Circle Productions
Production Company
-
Tim Hamilton
Director
-
Mat Barkley
Director of Photography
-
Karen Tameanko
Executive Producer
-
Amanda Field
Producer
-
Stefanie Bitton
Animation Executive Producer
-
Nadim Shartouni
Animation Producer
-
Todd Shaffer
Animation Director
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