McDonald's

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  • McDonald’s

    Client

  • Cossette Toronto

    Agency

  • Myriam Elda Arsenault

    2D Director

  • Fabien Fulchiron aka Le Fulch

    3D Director

  • David Goldstyn

    2D Illustrator

  • Lisandre Thériault

    3D Artist

  • Marc-André Bourgoin

    Compositing Supervisor

  • Alien Ma Alfonso

    Compositing

  • Stefanie Bitton

    Executive Producer

TONIC DNA & Cossette Toronto joined forces for this new McCafé Festive digital campaign to celebrate their Holiday cups and their Print & Social campaign for the launch of the new MyMcD’s Mobile Ordering app.

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TONIC DNA & Cossette Toronto joined forces for this new McCafé Festive digital campaign to celebrate their Holiday cups and their Print & Social campaign for the launch of the new MyMcD’s Mobile Ordering app.

  • McDonald’s

    Client

  • Cossette Toronto

    Agency

  • Myriam Elda Arsenault

    2D Director

  • Fabien Fulchiron aka Le Fulch

    3D Director

  • David Goldstyn

    2D Illustrator

  • Lisandre Thériault

    3D Artist

  • Marc-André Bourgoin

    Compositing Supervisor

  • Alien Ma Alfonso

    Compositing

  • Stefanie Bitton

    Executive Producer

McCafé brings us comfort and Christmas joy in their latest campaign. From flying coffee beans to jingle cups, the TONIC DNA team animated the McCafé Festive Cup in collaboration with Cossette Toronto.

Remember that snow globe you shook over a hundred times on Christmas eve as a kid? Ever imagined McCafé cups hopping to Jingle Bells? Under the direction of Le Fulch, these magical moments are brought to life with CG animation.

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Directed by TONIC DNA director Le Fulch, all elements were created in CG to represent, in a fun and creative way, some of the most iconic McDonald menu items such as the Big Mac, fries, egg McMuffin and coffee. Download, register and activate the My McD’s app today!

These videos are a combination of 2D character animation and CG products and environments. They were created for TV and various social platforms such as Instagram, Snapchat, Facebook and the YouTube home page.

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