Vector Become Your Player

Kellogg's and agency Leo Burnett wanted to give sports gamers a chance to become their custom avatar in the real world. To promote the contest, we needed to create and animate customized gaming avatars for real life influencers that match the style of sports games. We created retro videogame avatars for sports and gaming influencers Hope Agbolosoo, Jahmeek Murray, Adrian Soliman, and Andrew 'Nasher' Telfer. Check out their digital doppelgangers and the process behind below!
  • Leo Burnett

    Agency

  • Stefanie Bitton

    Executive Producer

  • Frédérique Parenteau 

    Senior Producer

  • Sofie Lamontagne

    Production Manager

  • Jay Caplan

    Creative Strategist

  • Wiley Townsend

    Director & Animation Supervisor

  • Marta Grasso

    Art Director & Lead Compositing

  • Kim Fredette

    3D Supervisor

  • Max Pelletier, Lisandre Theriault

    Modelling, Texturing, Rigging, Lighting

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© Tonc DNA, 2024
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